“Innovation distinguishes between a leader and a follower”

– Steve Jobs

TerraScale is an Innovation Lab at GoDigital Media Group. Our expertise supports all GoDigital Media Group companies, applying core technologies to architecture, development, maintenance, support and future platforms evolution.

At TerraScale we define innovation as a social, collaborative process involving engineers, scientists, researchers and industry professionals working together on new problems and opportunities raised by technological and evolutional change. Our mission is to foster real-world innovation at the dynamic intersection of the media industry and technology.

Our recent works include a Content ID service with advanced audio fingerprinting; analyzing and optimizing a major music conglomerates rights database leading to a near doubling of catalog income; powering the next generation of the digital supply chain for the world’s largest motion picture studio leading to cost savings in excess of $100mm.

By operating in multiple segments of the value chain for media, we have the opportunity to work with the latest technologies and frameworks. We innovate new approaches and apply the best to our in-house tools and daily processes. We always implement industry best practices, including architecture and coding standards.

“Efficiency is doing things right; effectiveness is doing the right things”

– Peter Drucker

Define a Problem

Refine Options

Apply Solution

“If I were given one hour to save the planet, I would spend 59 minutes defining the problem and one minute resolving it” – Albert Einstein

While that may sound extreme, it does highlight the importance of defining problems. It also hints at some interesting facts: A well-defined problem often contains its own solution within it, and that solution is usually quite obvious and straightforward. By defining problems properly, you make them easier to solve, which means saving time, money and resources.

Toyota famously created the "five why’s'' technique for their Six Sigma process improvement program. While that number was limited to five why’s, the truth is sometimes it takes only one why. Other times, it may take 17. Ask as many times as needed until you get to the source problem.

“I’ve always been attracted to the more revolutionary changes. I don’t know why. Because they’re harder. They’re much more stressful emotionally. And you usually go through a period where everybody tells you that you’ve completely failed” – Steve Jobs

Content Recognition

Our recent research includes a Content ID service with advanced audio fingerprinting technology, which is able to identify a content element within its proximity based on sampling a portion of the audio, processing the sample and comparing it with a source service that identifies content by its unique characteristics such as audio fingerprints.

Metadata Optimization

Good metadata is extremely important for the music industry and de facto is a cornerstone of the entire music industry. Metadata defines how your content gets organized to meet your specific site and business needs, but more importantly, it's how your clients discover your music. By analyzing and optimizing a major music conglomerates rights database, we lead it to a near doubling of catalog income.

Media Postprocessing

In our research, we address a variety of challenges for analysis and enhancement of video post processing. We present solutions which are powering the next generation of the digital supply chain for the world’s largest motion picture studio leading to cost savings in excess of $100mm.

Big Data Analytics

Big data analytics is the process of examining large data sets to uncover hidden patterns, unknown correlations, market trends, customer preferences and other useful business information. The analytical findings can lead to more effective marketing, new revenue opportunities, better customer service, improved operational efficiency, competitive advantages over rival organizations and other business benefits.

Ad Tech

The term “ad tech,” which is short for advertising technology, broadly refers to different types of analytics and digital tools used in the context of advertising. We research and apply best practices to support our constantly growing audience of our own multichannel network and our partners and clients.